Maverick Carter

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Maverick Carter is an American businessman and media personality. Originally from Atlanta, GA, Maverick grew up the son of Katherine Powers, a social worker, and Otis Carter, a drug dealer who spent much of Maverick's childhood in federal penitentiaries. Carter is a longtime friend of LeBron James; both played basketball at St. Vincent–St. Mary High School in Akron. After graduating from SVSM, Carter played college basketball at Western Michigan, before transferring to The University of Akron and focusing on other pursuits. While in college, Carter interned with Nike, withdrawing from college to become a Nike field representative. Carter has served as James' business manager since 2006. Carter (along with James, Rich Paul and Randy Mims) is one of the founders and principals of agent and sports-marketing company LRMR. Carter was responsible for engineering "The Decision", generally believed to be a marketing failure. However, Carter has also had his share of successes, such as arranging a deal between LRMR and Fenway Sports Group that secured James a partial stake in Liverpool F.C. and bolstered his overseas profile. Carter developed The LeBrons series of commercials featuring caricatures of LeBron. Carter and James founded SpringHill Entertainment, a collaborator of Warner Bros. whose projects include the Disney XD series Becoming, the Starz series Survivor's Remorse, the NBC game show The Wall and the Bleacher Report spinoff "Uninterrupted". Besides managing LeBron James, other business management clients of Carter include former football player Johnny Manziel.

Filmography

Movies and shows, newest first

2025
Clemente
Movie Executive Producer
2024
Starting 5
TV show Executive Producer
2024
Fat Joe Talks
TV show Executive Producer
2024
Rez Ball
Movie Executive Producer
2024
Untold: Hope Solo vs. U.S. Soccer
Movie Executive Producer
2024
Untold: Sign Stealer
Movie Executive Producer
2024
Untold: The Murder of Air McNair
Movie Executive Producer
2024
Uninterrupted's Top Class Tennis
TV show Executive Producer
2024
Memes & Nightmares
Movie Executive Producer
2024
How Music Got Free
TV show Executive Producer
2024
How Music Got Free
Movie Executive Producer
2023
Black Ice
Movie Executive Producer
2023
All You Hear Is Noise
Movie Executive Producer
2023
Shooting Stars
Movie Producer
2023
The Crossover
TV show Executive Producer
2023
Redefined: J.R. Smith
TV show Executive Producer

More credits

2023
House Party
Movie Producer
2022
Fantasy Football
Movie Executive Producer
2022
Who Is Stan Smith?
Movie Executive Producer
2022
Say Hey, Willie Mays!
Movie Executive Producer
2022
The Redeem Team
Movie Executive Producer
2022
Fate of a Sport
Movie Executive Producer
2022
Hustle
Movie Producer
2021
Turning the Tables with Robin Roberts
TV show Executive Producer
2021
Naomi Osaka
TV show Executive Producer
2021
Space Jam: A New Legacy
Movie Producer
2021
Golden: The Journey of USA's Elite Gymnasts
TV show Executive Producer
2021
Dreamland: The Burning of Black Wall Street
Movie Executive Producer
2021
Uninterrupted's Top Class
TV show Executive Producer
2020
Becoming
TV show Executive Producer
2020
Greatness Code
TV show Executive Producer
2020
I Promise
TV show Executive Producer
2020
Self Made: Inspired by the Life of Madam C.J. Walker
TV show Executive Producer
2019
Addicted to Winning
Movie Executive Producer
2019
Top Boy
TV show Executive Producer
2019
What's My Name | Muhammad Ali
TV show Executive Producer
2018
Shut Up and Dribble
TV show Self - Businessman / LeBron's Manager
2018
Student Athlete
Movie Producer
2018
The Shop
TV show Self
2018
United We Stand: The Ali Summit
Movie Executive Producer